Articles
First Cap
Before the 59FIFTY, There Was a Little League Cap
The Little League World Series starts today. Twenty teams — ten from the U.S., ten from everywhere else — spend the next eleven days playing double-elimination baseball in South Williamsport, Penns...
Fall Rotation
NFL Preseason Is Here — and Fitted Cap Culture Just Changed Seasons
Every year there's a moment when hat culture shifts. It doesn't happen on a specific day. It happens gradually — a few conversations in comment sections, a few collector posts showing something new...
fitted cap
The First Saturday in May: What the Kentucky Derby Knows About Hat Culture
Three days from now, 150,000 people will walk into Churchill Downs wearing something extraordinary on their heads. For one afternoon, the rest of America finally gets what hat people already know: ...
fitted cap
Lock In Your Playoff Cap: Why NBA Postseason Is the Biggest Moment in Hat Culture All Year
The NBA Play-In tips off tomorrow — and if you're a fitted cap collector, you already know what that means. Playoff caps aren't just team gear; they're the hats that absorb the watch party sweat, t...